M.D.




︎Brand Identity
    Open Source is a digital literacy education organization dedicated to enhancing teenagers relationship with the digital world. Their aim is to give the kids the tools to utilize the web and social media in a safe and healthy way. In a time where technology is evolving so rapidly, they want to provide trustworthy information and advice.
    As my main deliverable for my thesis project, I created a fun and modern brand system that will represent the brand commitment to providing reliable and important information.
    We want to give teenagers the transparency and knowledge that they deserve when dealing with such an essential platform for exploration and expression.
    Our logo takes a common abbreviation paired with programming language to spell out the brand name. Each letter is displayed in their unique box containers illustrate the most essential tool for online expression, the keyboard.